Create Experiences & Connect People.
Project developed for the new headquarters of the Brazilian agency ABILLE - Branding, Advertising & Sports MKT - in Barcelona, Spain.
The company is “dedicated to building strong brands, telling powerful stories, and creating experiences to connect people.” Through this concept, spaces of friction and connection were designed, where dynamics meet and remain. On the left side of the space are the directors' rooms, one at each end. These, in turn, connect directly to the main meeting room, and also to the co-living space, a project especially designed to promote meetings. This space is where the dynamics of the right side - individual and collective rooms - meet the opposite dynamic.
The representation of the co-living space seeks the similarity with a living room and a place deconstructed from the imaginary of a common office. The large low sofa, the arrangement of the side chairs and the table built from different parts of a single wooden trunk, were designed to convey together the invitation to interaction and creativity.
The layout of the collective rooms follows the concept of interactivity and stimulation. Visually everywhere can be found: there are few visual barriers and the materials used are translucent, promoting rapid communication and connection with the outside view - by the way, it's especially inspiring!
The building's original Catalan pavement has been preserved and revitalized, as has the salmon marble fireplace - relics to be valued.
The work tables were custom-made in Pinus manner and colorless varnish to prevent yellowing. The furniture and decoration come from different cities: Bali, Marrakech, Valencia and Copenhagen are some of them, which does not help promote the meaning sought in this project: through the empowerment of diversity, building a solid and powerful image, capable of inspiring and connecting with those who pass or remain in this place.